Über Cider

Hi! We're Cider. Smarter fashion for every mood.

What makes us smarter?

Quality Fashion on Demand

We’re reimagining fashion through technology, proving that style can be both smart and thoughtful. With less than 3% unsold inventory, we’re building a future where fashion feels as good as it looks. (Learn more about our Sustainable Commitments here.)

Shop by Mood

At Cider, we believe fashion starts with a feeling, and we’re here to match yours. From night-out glam to everyday cool, Cider is your go-to for trend and style inspo. If it’s blowing up on social, it’s already here—ready to match your mood and make you feel unstoppable.

You are the foundation of everything we do. Since day one, it's been a two-way dialogue with our global #cidergang. Together, we refine fits, co-create designs, and celebrate your biggest moments—whether starring in our campaigns or wearing us to your weddings. You don’t just wear Cider—you are Cider.

Cofounders Fenco Lin & Yu Oppel

IT ALL STARTED LIKE THIS

The year was 2020. A group of schoolmates got together (via Zoom, ofc) with one big idea: Can we change the way people shop by democratizing quality fashion? This sparked the dream of a new era in online shopping, and Cider was born. Inspired by the bubbly, fun nature of its namesake drink, we set out to bring that same energy to fashion, making it more accessible and enjoyable for everyone.

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Walking Down The Memory Lane

OUR TEAM

Cider is powered by a young, talented team spanning 14 countries, with over 60% of leadership made up of women. Our team is based in vibrant cities like Los Angeles, New York, Paris, London, Dubai, Seoul, Guangzhou, and more. This global presence allows us to bring unique and inclusive perspectives to everything we do, ensuring that our creations are as dynamic and diverse as the team behind them. Together, we make fashion that’s for everyone, everywhere.

Meet Monique Viriña
Marketing Associate | Manila, Philippines
Fave Mood: Feeling Glamorous

"I've had the pleasure of working at Cider for over three years, where my passion for branding and community building comes to life. By focusing on our #cidergang community, I love integrating that connection into our campaigns and drops — like releasing a whole community-inspired dress collection! Find me on our InCider Discord and share the fun on our @cidergang Instagram!"

Meet Lindsay Fiegleman
Executive Director of Strategic Merchandising & Trend | Los Angeles, USA
Fave Mood: Feeling Free

"Working at Cider has been really exciting so far! I love working with a global-minded, and diverse team that's located all around the world. From a trend perspective, having teams located in so many fashion hubs allows us to quickly respond to different markets, and remain super competitive with our assortment. As a leader, I love working with a young team. Being able to nurture and define someone's talents is an unmatchable feeling for me."

Meet Ms. Ma
Quality Control Specialist | Guangzhou, China
Fave Mood: Feeling Cute

"My daily routine consists of checking the small details which make a big difference to the clothing. That means checking any loose threads, ensuring the edges are well-sewn, measuring the consistency of the patterns, and finally putting the tag on the finished product! Five years ago, I decided to switch from being a make-up artist to working in the fashion industry. I feel like my life has been dedicated to creating beauty and I'm excited to be part of the Cider crew!"

OUR GLOBAL #CIDERGANG

Born to merge the internet with fashion, we’re hosting a 24/7 online party where inspiration knows no borders.

Our #cidergang is the heart of everything we do. From duetting with you on TikTok to featuring you in our campaigns, turning your designs into reality, and brainstorming on Discord about what’s next, we’re more connected than ever.

Scattered across the globe but united in spirit—together, we are Cider.

"I bought my first romper/overalls from Cider a few months ago, and I've literally been complimented every time I've worn them, so I think overalls is my thing now"

@emilytrier 🇺🇸

"I think Pick A Mood is a really unique feature! It's great if you're looking for a specific vibe, and it's useful for getting inspired."

@emily 🇺🇸

"Learning how to roller skate and fall on rollers in my cider jeans and these bad boys did not disappoint!! Not a scratch, nothing, they look brand new"

@alessia 🇺🇸

"I feel fit asf in my cider sporty shorts not even gonna lie"

@babybee64 🇺🇸

"Y’all I ordered a bikini and it arrived today. I just tried it on and i don’t know if any of you can relate to this but I had never felt comfortable in one before. It made me a little emotional because I’ve spent so long trying to hide my body"

@Li 🇬🇧

"I love how there's so many styles to choose from, as someone who is always experimenting with different aesthetics, it feels really good to always find whatever I want!"

@mylena.cl 🇬🇧

"Cider has truly captured my admiration with its dedication to inclusivity by offering a fantastic range of plus sizes."

@Asia 🇬🇧

"I love how easy it is to navigate the site, finding cute tops, dresses, and accessories that scream 'me.'"

@Kana 🇹🇭

"있지 유나 바지로 유명해진 이 카고 청바지는 전 컬러가 다 인기더라고요 ~? ㅎㅎ 전 유나가 착용한 컬러로 입어봤는데 이 오묘"

@j***8 🇰🇷

"Prima volta che vedo ordino da questo negozio e sono davvero soddisfatta sia della qualità del prodotto che dei tempi di consegna, Jeans stupendi come in foto"

@a****3 🇮🇹

"- Magnifique, j’adore ! Comme sur les photos, elle taille bien et est de très très bonne qualité ! Je ne regrette pas du tout d’avoir commandé sur Cider! Super site avec des beaux articles de bonne qualité ! Merci beaucoup et n’hésitez vraiment pas à commander. Prenez votre taille habituelle ou une taille en dessous si vous êtes entre 2 tailles."

@l****l 🇫🇷

"einfach nur der hammer, perfekter sitz, trotz dünnerem stoff sieht man nichts durch, sehr bequem, elegant. kann man zu besonderen anlässen, sowie auch im alltag anziehen. ich liebs einfach 🥰"

@c****v 🇩🇪

"I keep coming back to their app! Super love everything I got and happy with their customer service as well!"

@Su 🇯🇵

"A must-try App and see it for yourself!"

@ana 🇵🇭

Was andere über uns sagen

"Mean Girls 2024 Costume Facts: "If you want to be reflective of the world of these teenagers, then you have to look at [Cider]"

"Anyone who's ever spent more than 10 minutes on TikTok has likely seen Cider make an appearance. This social-first brand has everything from kitschy knits to steamy date night looks—all for affordable prices."

"Cider has quickly cemented itself as one of TikTok's most beloved fashion brands offering cute and trendy pieces."

"[one of] emerging brands that are set to disrupt... created with Generation Z in mind."

"The online boutique is a part of a new breed of viral fashion brands on TikTok, with over 3.9 million views for the hashtag #ciderclothing on the app."

"Cider is your one-stop shop for all things trendy, at unbeatable prices. From groovy '70s looks to summer-camp inspired fashion from the early 2000s, you'll be sure to find trend inspo here."

“Clothing brand Cider has become a go-to among younger consumers due to its ability to deliver exactly what they want—and that’s by design."